Squarespace was founded in 2003 by Anthony Casalena and provides software as a service for website building and hosting based out of New York City. The Squarespace platform was recently named #8 as one of Forbes Cloud 100 Companies private tech cloud-based companies to watch. Squarespace is, no doubt about it, one of the rising stars in the world of DIY website building, the platform is as user friendly as web design gets. So you might be wondering then, why should someone need an expert web designer or developer for designing their company’s Squarespace website.
Why Choose a Squarespace Web Designer?
Websites Are an Investment
Hiring a Squarespace web designer or developer to create the website you truly want will save you time and stress while also helping grow your business and get your beautiful new website seen online.
It Saves You Time
Pretty much anyone can go on to Squarespace or Wix and throw together a templated website in a matter of minutes. Not many people are satisfied with the basics though. They want more but they don't realize it until they are staring at a blank website they just signed up for. Whether it's that fancy feature they saw on a Fortune 500 company's website, or animated scrolling, or that 'cool thing where the logo moves'; all of these tweaks will take time to research, practice, and implement for a non-developer. An expert Squarespace designer or developer can deliver the site you really wanted in a fraction of the time.
It Ensures Your Website Investment Yields Results
What's the point of spending money and time developing a beautiful website that doesn't do anything tangible for your business? When you invest in a website, it should pay for itself by helping you achieving your goals; whether those goals are to drive traffic, collect leads, or raise brand awareness. Squarespace designers and developers with well rounded marketing backgrounds can not only design the site for you, but they can advise you on how to maximize your online presence to translate into traffic, views or revenue.
Allows You to Avoid a 'Cookie Cutter' Template Design
Nobody wants to be that guy that has a website we've all seen a million times before. With DIY websites people often find they don't have the time or knowledge to customize their template and make it truly unique. Any business hoping to stand out from the competition will know the importance of being original and unique, online and offline. Squarespace web designers and developers know how to utilize HTML and CSS to create truly unique websites on Squarespace that maintain all the great, easily modifiable elements of the platform itself.
They Help Your New Website Get Found Online
There's nothing worse than investing time and money into something you're proud of to watch it collect dust. Many Squarespace web designers and developers are educated specifically in web design and, in many cases, know very little about Search Engine Marketing (SEM) or Search Engine Optimization (SEO). There are, however, some designers who DO go that extra mile. You just need to come prepared to ask the right questions when vetting Squarespace developers. If SEO is important to you, a Squarespace website designer or developer that knows their stuff when it comes to search engine marketing is the right fit for you. Squarespace is built with all of the modern SEO standards in mind, however, you still have to know what information to put where.