It can be easy to feel like you don’t have enough content to make a personal website worth your time. However, it is quite the contrary for a few reasons
Even if you only had a few page’s worth of information, putting it on a website under yourname.com is still worth it just to have some exposure on the web and make it easier for those hiring or interested in what you have to say. It helps to find you, learn about you, and get in touch with you. More importantly, you have more to fill a website with than you probably realize.
Here are a few ideas that clients need to consider when providing content to their website designer:
The very first thing, when people land on your site, is you want them to understand who you are, what you do, and what you’re looking for.
Examples of Your Best Work
Presently, creative professionals often treat their personal websites as their portfolios, where they collect their work in a way that makes it easy for hiring managers to see their ability.
Where You Are Around the Web
Your personal website isn’t your only marketing on the web as you may have your social media profiles, publications, or places you’ve been interviewed etc. Your site doesn’t need to replace all of these things but an efficient way to bring them all together and make them easier for people to find you.
A Great, Professional Blog
Your personal site is a great place to share your thoughts and philosophies related to your career and having a blog is the perfect way to do just that. It gives you a space to become a thought leader, engage with more people around the web, and the ease to update your network on your career news. In addition, it will show you have great writing skills!
Testimonials That Prove Your Worth
Testimonials from people you’ve worked with in the past can be a great way to make you look even more impressive, especially if they are from respected professionals in their career. You can use quotes from people you’ve worked with before to show off soft skills that would be hard to demonstrate, to let someone else praise you so don’t have to, or to simply prove your worth.
Finally, it’s important to remember that your personal site shouldn’t just be pages full of text—your resume and cover letter handle that. Instead, find ways to visualize yourself and your accomplishments.
Your Life Story
You definitely want to tell an engaging story on your site but you are not writing your autobiography here. So keep it short and to the point as people will get much more from a few well written paragraphs to peak their interest.
Every Piece of Work You’ve Ever Done
Think of your personal website as a curated gallery of your best work and not everything you’ve ever done. By choosing your best examples, you control exactly what people see.
Links Totally Unrelated to Your Job
Always avoid sharing any social media profiles that are totally unrelated to your job. This is also true for any blogs that are side projects.
A Blog You Haven’t Touched in a Few Years
If you don’t feel like you can regularly write good, thoughtful content, then skip the blog. It’s not that important for a good personal site, and if somebody comes to your site and notices that your last post is from a few years ago, they’ll assume the whole site stale.
Testimonials That Just Sound Like You’re Bragging
Vague testimonials of people saying “she is fabulous!” or “he’s the most wonderful person I ever worked with!” is not only going to sound insincere, it is going to sound a little bit like a brag. In addition, it won’t assist the person reading your site learn anything more about you. Choose your reviewers very carefully, and ask for them to be specific.
Clip Art Graphics
Do not feel like you have to resort to low-quality clip art graphics as it is better to have none than ones that make your site stand out in a bad light. Consider investing a little money in having someone help you design one or two graphics that will really help you shine, and then keep the rest of the site clean and simple.
You have more to say and show off than you ever thought! I hope this information sheds some light on what a personal website should provide to those you are reaching out to. If you are interested in having a personal website designed, please give me a call for a free consultation and estimate.
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