Okay… you have a beautiful new business website and no one is looking at it… Why?
Here are a few suggestions:
Drive Traffic to Your New Website
Your new website may have just launched and you are wondering why it is taking time to get traffic to it. The reason for the delay, is that when a website is first launched by your web designer and they have submitted a sitemap (info about pages, video, files on your website and the connection between them) to Google and Bing, it does take time to become fully indexed by these search engines. Keep in mind, no matter how good your site is, these search engines, need time to find it and build a trust in the quality of your site’s content.
Get Active on Social Media
Choose a few social media platforms that work best for your business. If you are choosing Facebook for instance, you will need to create a Facebook Page for your business and not a personal one. Linkedin is good for B2B (business-to-business) which is the exchange of products, services or information between businesses and their companies rather than between business and their customers or clients. If your business is a creative one, Instagram or Pinterest are best. Remember, once you create and setup your pages you will still need to post and share at least three times per week, build an audience, and engage with your followers on a daily basis.
Become a Blogger
This is a great way to write about your business, your products or services but more importantly, to write your posts about information relevant to your industry and your readers. Every post should include images, videos, graphs, charts, and links to further reading. Think high quality posts for better traffic to site. I highly recommend connecting an RSS feed to your blog so that those who subscribe, will receive notification that you have a new blog post.
Share Content and Blog Posts
Ask your friends and family to share your website content and blog posts. These social shares help with your Google ranking and by doing this, it draws attention to a new audience that requires your services or products.
ReDesign Your Website
If your present website is looking rather outdated, it is worth investing the time and money into having a new website designed. You will find, ROI (return on investment) and that the time, energy, and money spent here is worth every penny.
Your Website is Slow to Load
Easy to Navigate
Having a home page that is not complicated and simple for your visitors, will prevent them from wandering away. Your website needs to get straight to the point and prevent them from wasting their time.
Responsive Design and Mobile Style
Ensure that your website is easy to navigate by your visitors on any device they choose from desktops to tablets to smartphones. Keep your site legible and prevent visitors from having to pinch, zoom, and scroll to see your content. Optimized with responsive design allows your site to adjust to the format of any mobile device or browser. Responsive design resizes your content and images to fit different devices and screen widths. It is important to keep your site mobile-friendly as well to ensure your site appears in high-density and Retina display-ready.
Accelerated Mobile Pages AMP
This creates a lightweight version of your web pages to help load them quicker on mobile devices. AMP works with Google to prioritize results in mobile searches and results appear as “Top Stories” in Google with thumbnail images and headlines. Visitors can click a result to view the AMP version of your page. This helps potential visitors quickly find your blog posts and optimize their mobile experience.
Keywords for SEO
It is important to optimize your website for search engines and the content writing you use on your site will make a big difference in how easily potential visitors are able to easily find you. It is important to include keywords on your site that are similar to the search terms those use to find sites like your business.
Let me know if you have questions about web design, or would be interested in a free website design consultation, I’m always here to help! You are always welcome to contact me: firstname.lastname@example.org or 604-488-9539 . I encourage you to comment on my blogs or I welcome you to subscribe to my blog.