The way we are marketing our businesses is continually evolving. In order to keep moving forward, we need to know what our options are and what best suits our individual business marketing strategies.
As a business, you know having a website that is search engine optimized and has accelerated mobile pages is a given but there are so many other integrations and marketing tools that you may need to consider in the future.
AI capabilities will most definitely be strong in the marketing world in 2019 which is presently powering customer segmentation. This is a way of dividing a customer base into groups of those that are similar in specific ways pretaining to marketing, such as age, gender, interests and spending habits. How you incorporate AI into your digital marketing portfolio depends on your business goals and channels. What AI can help with is to improve your customer service experience and provides the ability to improve your existing products and services. The best way to do this is through personalization of each lead and turn them into a marketing qualified lead to a sales qualified lead. There are well known benefits to AI for businesses but very few are currently using it but there are way you can become more AI powered and that is using high quality images and labeled accordingly.
It goes without saying, there is a great importance with how we interact with others and having our voice be heard. Social media has been a very popular medium to do this but it is not the only answer to become closer with your customers. One way to do this is to install a chatbot on your website to interact with your visitors on their terms. It proves to be less expensive than having a customer service representative and can answer visitor questions very quickly.
Moving into the future, consumers are becoming more sophisticated than ever in finding information through different channels. It provides a better experience for your potential customers because it provides a fluid and consistent communication process for them across all channels.
Accelerated Mobile Pages (AMP)
With search engines driving a tremendous amount of traffic, especially Google which accounts for 60% of its traffic coming from mobile devices. As a website’s load time increases, its bounce rate increases that my negatively lead to a lower Google ranking. With the need for speed, Google initiated the AMP project and pages load in less than 0.5 seconds creating a lower bounce rate for your page which is a positive sign.
Email and Marketing Automation
If we go back to the early 2000’s email was done differently than it is being done in 2019. The difference is personalization and makes your emailing more effective. The best way to start is to nurture a lead by using a client relationship management tool.
Using video online with platforms such as Netflix, YouTube, Amazon Prime Video, Facebook Live is a big trend and will continue to grow. The reason being is that it’s authentic, less expensive, and activates out fear of missing out. There are two ways to apply live videos for your business, the first is to host an industry event and the second is to have a product launch.
Smart speakers can be used to order items and control smart devices in your home through voice commands. There has been great improvement over the years with voice recognition and is increasing in popularity. Voice command can lead to profits because voice search is easier and faster. There are a few reasons why you should optimize your website for voice search:
voice search usage is increasing on mobile devices
smart speakers are becoming more popular
more people are using voice search are local
These can be optimized on your website by a web designer.
Augmented Reality or Virtual Reality
Having potential customers try out your products before buying will become a powerful marketing tool. This can eliminate some of the risk of buying products for the first time. It will ensure there is a no-risk factor on your customer’s part and proves that you are a visionary and these types of experiences are becoming more popular.
Augmented Reality allows those to add an item into an environment to see how it will look when placed. Virtual Reality creates a whole new environment those can experience as used in games but businesses can use for marketing purposes.
These don’t look like ads and in many cases, are mistaken as normal content on a page if it is not labeled as an ad. The way these ads are used is on social media where users are most receptive. Amazon is a major player with native advertising. These types of ads are expected to grow very fast.
The best way to market your products is to show your potential customers how your current customers are using it. There are two main advantages to this first, it convinces potential customers and second, it is free!
Events and Experiences
Real life events where individuals can network, celebrate, and hang out together will drive digital marketing efforts.
There is a rise in spending more marketing dollars on Adwords in 2019 than you did in 2018. This search advertising revenue has been on the rise and will continue into the foreseeable future. If done right, the money you spend on Adwords, will become provide a great return on investment in the coming year.
In moving forward with these trends in mind, there are so many ways to attract more customers to your business and satisfy them. With having said that, social media and Google change their algorithms constantly so there will always be a marketing curve and the future use of AI will definitely change marketing in the future.
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