The one part of website design and development that every entrepreneur and business owner gets stuck in is the content development and what pages they need to include in their website
It is also a good choice if your primary goal is to display your work or business and you also want to sell products. There are standard web pages that every business website needs. The way the content is presented on the pages may change from site to site, but the pages remain the same.
If you are left wondering "How do I know what to include on each page?" or "What pages do I need to include on my business website?" There are a ten standard pages that every business website needs. The way the content is presented on the pages may be presenting differently from site to site, but these pages remain the same. Below is a list of the top ten standard web pages and a little info on what should be included on each one:
This is your opportunity to provide a summary of who you are and what you offer. You must make this content interesting and engaging, because it needs to grab your visitors’ attention in the first few seconds they are on the page.
Do I say about us, or about me, or just about? This is your opportunity to provide an overview of the history of your business and educate your visitor about how you are different from your competitors.
Provides information about all of the services you offer. Start the page with a brief overview or summary of your services and then list them below. If you have a large number of services or a lot of information about each service, you may want to think about separating them into categories and including a link to a landing page to learn more about an individual service.
Provides information about all of the products you offer. Start the page with a brief overview or summary of your products and then list them below. If you have a large number of products or a lot of information about each product, you may want to think about separating them into categories and including a link to a landing page to learn more about an individual product.
This is your opportunity to answer questions that your prospects and customers ask you over and over again, with the idea that the FAQ on the website will serve your visitors better and cut down on the questions you receive. Always pose the questions in a positive fashion and, while you must always answer the questions honestly, you also want to make sure you keep them interested. Your answers should help persuade the visitor to take the next step or action to hire you or purchase your product.
Do I need a testimonials page and do I have to call it that? What if I don’t have any testimonials right now? Show your visitors that you are awesome. Testimonials, especially ones that also include a photo and contact info or web address help enhance your credibility, trustworthiness, and your dependability. Testimonials show your prospects that other people have hired your or bought your product and had success and it encourages them to do the same.
Provides your site visitors all of the different ways they can get in touch with you. This page is in no way optional. I recommend you also have your contact email and phone number in the footer on every page of your website.
This your opportunity to show that you are an expert in your career with helpful advice and links to further reading. It is also a place to speak to the media and the one place it is okay to brag a bit about how cool you are! Your blog is where you can post links to news articles that feature you or your business and press releases about your accomplishments and your business accomplishments.
If you create something, this is your opportunity to show it off! This is a must have page for designers, copywriters, photographers, artists, builders, etc., the portfolio page is where you get to show off your work in any way you want and show your visitors what you can do.
Did I miss a standard page that should be included in every website design? Is there a page that you feel is important and it needs to be added to this list? Should a page be removed? I would love to hear your opinion!
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