Sometimes we search for something and find it isn’t even there. It can also be frustrating when it comes to potential clients or customers have issues finding you online is never a great first impression of your business.
Research indicates that 91% of people don’t go past the first page of their search results, and over 50% don’t go past the first 5 results! Now that sounds crazy and intimidating, right?
Just like most things on the www that information isn’t taken at face value as these search results seem high. The reason being is of the estimated 3.5 billion searches performed every day, many of those searches are Navigation searches which means that those who are searching have a good idea of what they were looking for. They really need something to point them in the right direction.
For business, it’s important to get as close to the top as possible. That is something that a professionally designed website with good SEO (Search Engine Optimization) can help you with. Searchers will not always take the first heading, but they will rarely search all the way to the bottom.
It may help a little by reaching an audience without a website presence and it's easier to do some marketing on social media and by word of mouth. Going into 2018 your web presence is important when people are looking for small businesses. They want to know that you’re stable, have longevity, and services or products are current. Your website helps customers and clients find you, but a combination of your website and social media allows them to get to know you, find your location, and connect with you. It’s this relationship that will build authority and dedication. Let's face it, we are living in a world that constantly feels the need to be more and more connected to each other and the lives around them. This is a good thing!
Now that you have a website, you can blog, provide subscriptions, and connect all your social media accounts! It’s an easy and inexpensive way to keep building that relationship that will continue to grow with every update or click!
I really hope this info was helpful, and I would love to hear your thoughts, so leave me a comment below! If you’re a creative entrepreneur, small business, or non-profit and you don’t have a website yet, or you just need a website refresh, I can offer a few different web design solutions, or I can customize one to meet your needs. You can go to my web design services page, or head over to my contact page so I can get started helping you get your professional website.
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