With every potential client or customer you come across will want to see an online presence of your services and products you are offering. You may have created a social media business page but what do you miss out on by not having a website?
If you receive a referral, having a website would be one of the first places a potential client or customer would go to first. It establishes trust in your business and showcases your services and products in a useful and convenient way to potential consumers. It is in some way, the first impression of your business.
It is not true that small or medium sized businesses think that having website is only essential if you want to expand or have a global reach. More consumers are searching for local services and products online, so if your business is looking to attract them locally, you really need to consider having a website.
A website integrates other marketing activities and provides your potential clients or customers a way to learn more information about your business, products, and services. Social media, email campaigns, and blogging also assist in bringing potential consumers to your site and can be optimized to show up in search engines.
Ease of Contact
Having a website, provides information about your business 24/7 by answering questions of your potential client or customer. For example, this can be done with information about your services, products, and a frequently ask questions pages. It is a great way to conveniently contact you on their schedule and yours.
Connect Locally & Globally
It is a way to connect online and is an essential way to be found by your potential clients or customers living beyond your local area or globally. Having a website can also assist clients or customers you have worked for previously and that may be living in or outside your community to find you in a quick and convenience way.